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Selling

What to consider when selling

Selling your  property raises a number of very important issues you need to consider.  Addressing these correctly will have a significant impact on the amount you receive from the sale of your property.

The Price

Ask your agent to provide you with an accurate Comparative Market Analysis, which compares property to other similar properties that have recently Sold, and that are for sale.  This is the only way to accurately determine what your market value is.

Don't list with the agent that just promises you the highest price.  This means nothing and is an unethical way for an agent to secure your listing, only to dissapoint you later.  It is the Market that determines the market value, not the agent.

The Marketing

To achieve the maximum market value it's imperative your property receives a comprehensive, written, guaranteed Marketing Plan.  Don't fall for empty promises.  Ask your agent to provide you with such a written marketing plan and make sure you are comfortable your property will be exposed to attract the best buyers in the market.

The Service

Poor service will cost you dearly.  A written service promise gives you the peace of mind that the levels of communication and feedback will keep you fully informed.  Don't believe empty promises.  Make sure it's in writing.  

The Fees

One size does not fit all.  Make sure you pay a fee that is fair, and relates to the marketing and service your agent will deliver.  At Harcourts we have a number of different selling and marketing packages that give you the flexibility to choose a product that suits your pocket and your needs.

The Agent

There are many agents to choose from.  All agents are not equal.  Choose an agent who:

  • You feel you can Trust
  • Is trained, skilled, and has local area knowledge
  • Can offer you Choice in Marketing and Selling methods - who doesn't just tell you how it has to be
  • Uses Technology to market your property and communicate with you
  • Has a Buyer database they can market to
  • Is part of a national and international referral network so that you have access to those buyers
  • Provides a written Marketing Plan and Service undertaking
  • Is part of an estate agency that has market share
  • Demonstrates their skills to you by the way they present their offering.  If they can't sell to you, how will they sell to a purchaser?
  • You feel you like and you can work with

Ultimately, as a Seller, your decision will have a significant impact on the result you achieve, and the experience you have.

Ensure you choose and Agent and Agency on their ability to market and sell your property, not on the price they promise you which, in any event, is determined by the market, not the agent.  Together you can work to achieve the best price the market will pay.

When you select wisely you will ensure you receive the service, marketing, and skills necessary to sell your property for a market-related price while at the same time ensuring the experience is a pleasant one.

For more information on how Harcourts can assist you please contact one of our Consultants.

The Dangers of Overpricing your Property

  1.     Buyers are reluctant to offer
  2.     Continuous price reductions
  3.     House finally sells below market value
  4.     Discourages potential buyers from viewing
  5.     Best marketing time is lost (first 3 weeks)
  6.     Advertising response reduced
  7.     Seller gets lower offers
  8.     Buyers eliminate the property based on price
  9.     Competing properties become more attractive
  10.     Extends marketing period
  11.     Lack of Buyers interest
  12.     Property becomes over-exposed

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